For feck sake, it's a private club, you either take it or leave it.
I don't know of anyone involved in Scottish Snowsports that is a member of the SCGB or cares what the SCGB spends it's members money on. That is a matter for members and as you say they can raise their concerns and then as far as membership goes take it or leave it.
However those whom their snow reports cover can not take it or leave it. Thus people do care about the frequently completely wrong and thus potentially damaging 'information' from the SCGB's supposedly "most accurate and up to date snow reports around"!
These issues with their web snow reports were first raised directly with the SCGB way back in 2002 (including by some of the Snowsport Areas). The first time it was raised in 2002 was regarding the listing of Scottish Resorts as yet to open for the season several weeks into the season, with the same data being broadcast on the ITV Teletext platform at that time.
Did the club apologise for the mistake and discuss how together we might rectify it? Did they hell.... They were arrogant and condescending! Hell I should know - I made several of the phone calls from CML and was told I didn't know what I was talking about (despite the fact I was calling from an OPEN ski area), that I was wrong and that they were right because they were 'the absolute authority when it comes to skiing matters in the UK'!
The fact is there has been little improvement in the reporting situation over the intervening period. Over that time data feeds to provide accurate up to date reports for the Scottish Snowsport Areas have been offered several times, the club refused them on the basis that they had a single reporting platform and format and because their reports were "unbiased" and "produced in house". As a Club they seem wholly incapable of grasping the different information needs of a regular and particularly weekend day-trip skier vs a once a year one week holiday skier. (Report format and updating week days and non holidays only).
Over an 11 year period they have either been unable or unwilling to provide a straight answer to the simple question of where their snow depth figures for the Scottish areas come from. Nor explain how they so often seem so completely out of touch with reality. The depths often quoted for lower slopes in-particular even in good conditions would simply not provide skiable snow cover on the majority of marked terrain at the Scottish areas.
Pippin admitted already that producing unbiased non automated reports in house is simply code for 'we haven't got an automated system so we just copy and paste'. Those that ski regularly in Scotland treat their reports as a joke, but that isn't the case to non regular Scottish riders who search for snow conditions in Google. That is the problem, not just through the SCGB website but the fact this data is regurgitated around the web and worse in traditional media.
Myself and several forum members used to regularly provide STV with mountain / snowsport photos for the STV Friday weather bulletins - this stopped because STV signed up to the SCGB for exclusive provision of Scottish Snow Reports. People have been tearing their hair out over some of the frankly 'nonsense' that has been broadcast as a result. SCGB is providing information to mass market broadcasters as the best and most accurate and up to date information around - yet they simply can not back up that data with any credible explanation or source.
It is simply not good enough, it is bad enough on the website, but spreading around other media outlets makes the matter worse. If they can not do it right, then stop - please.