Those are not great numbers for Cairngorm, are they?
They are frankly appalling and of significant concern to businesses reliant on year round tourism in and around Aviemore. At least since we've had 5 commercial snowsports areas that is CairnGorm Mountain's lowest ever market share.
Both CairnGorm's 2004-2013 decadal market share and the number of days with genuinely skiable cover to the Daylodge are indicative that this should have been just over a 100,000 skier day season on CairnGorm.
Adjusting the HIE 2011 strategic review figures for inflation, the loss of market share compared to the 2004-2013 10 year period equates to a loss of revenue LAST winter of £1.2million for CML alone.
Once low and high estimates for revenue lost to the Strath as a whole are added to the CML revenue loss using HIE methodology the approximate 40% market collapse evidenced in winter 2018 equates to between £4.2m and £4.6m of lost spend in Strathspey.
That is a massive financial impact on an area like Strathspey and added on top of that is the loss of senior jobs, directorships, some of the following functions - HR, finance, marketing, project planning etc not just from the local economy but from Scotland. All the directors of CML are ordinarily resident outside Scotland, never mind the locality.
In today's prices the accumulated financial loss to Strathspey by CML's market share collapse since 2014 is in the region of £10million (+/- £0.5m) vs CML having maintained it's long term market share.
The proposed dryslope and Ptarmigan extension will do nothing to address this. Indeed the supporting documentation for the Ptarmigan Restaurant rebuild even shows there will be no uplift (pardon the pun) in the skier market from the project.
Perhaps HIE can explain how all this is 'strengthening communities' of Strathspey?
The problems on CairnGorm did not start with Natural Retreats, indeed NR's are a symptom of a long term failure of management both on the part of CML and HIE. However Natural Retreats have from the market share collapse become part of the problem, not part of the solution.
There needs to be urgent change because two decades of deliberate managed decline looks perilously close to passing a point of no return for CairnGorm Mountain. With billions being spent on transport connectivity to Aviemore over the next 7 years between the A9 and Highland Mainline Improvements (including rolling stock improvements and replacements & service frequency increases) the capacity of CairnGorm should be being increased to capitalise on the new opportunities that are on the horizon.
Natural Retreats have lost the support of both the local and snowsports communities to the point that there is no way back for them. Natural Retreats can not therefore succeed on CairnGorm, if they will not accept it hasn't worked out and walk, then they must be removed by the powers that be.
Edited 1 times. Last edit at 12.47hrs Wed 30 May 18 by alan.