shame they deleted fb, it's parody-level incompetence was getting pretty funny. still it's not the first organisation to confuse "legitimate questions and criticism" with "vile abuse" and it sure wont be the last.
they deserved quite a lot of the mocking they got thought, i mean they posted a pic of glenshee at one point FFS (which it turns out was the top google image result for "road to cairngorms). i saw some wildlife type posts featuring decidedly not-local species too (IIRC american squirrels, or groundhogs or something?).
fair enough succeeding at social-based promotion is a bit hit and miss but that's amateur hour stuff, in fact an enthusiastic amateur would probably have actually been up the hill so maybe would've done better
that aside, i really hope this gets sorted, aviemore is a great town and deserves better. it's been really sad watching things go all to funk up there. that HIE plan doesn't IMO completely suck as a starting point, bit of tweaking here and there (preferably by the aviemore trust folks) and i'd be up there with board, bike and bells on!